Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. 

As founder and CEO of Host Communications, he was the pioneer in college sports marketing. 

Jim has a new book coming out in the next few weeks called Changing the Game. The book is the first complete account of the entrepreneur’s professional life, detailing his achievements in sports radio, management, and broadcasting as well as his life in politics and as a college and professional athlete.

Tune into to hear some of the stories told in the soon to be released book. (Link to order the book below.)